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Privacy, Terms & Conditions Agreement


Welcome to O B Healthy, LLC internet sites operated by subsidiaries and affiliates of O B Healthy ("we", "our" and "us"). This Privacy, Terms and Conditions Agreement apply to O B Healthy, Eat One Half and Eat One Half Weight loss Network which are subsidiaries and/or affiliates of O B Healthy, LLC.  This Privacy agreement applies to all present and future subsidiaries, affiliates, companies, agreements, publications, books, articles, programs, training materials, videos and websites connected with and/or that come under O B Healthy, LLC.  These sites offer a variation of resources, membership subscriptions, products and services, which may include registered and non-registered user information, personalized content, digital images, online assessments, and communication tools, some or all of which may be accessed through a variety of means (all of which are collectively referred to as either our "Site" or our "Site(s)"). On our Site(s) there is the intent to bring attention to purposeful weight loss information. We aim to supply content related to health and fitness. Plus, the O B Healthy site contains general information on a wide variety of dietary topics, and may highlight informational topics that may or may not be applicable to an individual's personal health, shall cause users and members to be cautious and mindful about personal health conditions based on their doctor’s advice. The content compiled for our Site visitors, users and members is not intended as a substitute for any advice and/or medical care provided by a physician. Also, with any adjustment to dietary intake, food or exercise regimen, our Site users need to consult a doctor before implementing any changes. If there should be a medical issue or issues a user must seek the consultation of a doctor. The O B Healthy site will not be liable for any complications, injuries, loss or other medical or health problems. Our site users and members have to consult with a physician on matters relating to his or her health and wellness, especially with regard to symptoms that may require diagnosis. Any eating change or lifestyle adjustment should be undertaken under the direct supervision of a physician. Site users with questions concerning information on our Site(s) or applications for a particular medical condition or profile, or unusual medical, dietary or nutritional needs or conflicting health constrains should consult a doctor. Also, if a user or member is pregnant or nursing, she should consult her physician before embarking on any weight loss, nutrition or lifestyle program.

It is a user’s obligation to consult with his or her physician. This O B Healthy site shall not be held liable or responsible for any loss or damage allegedly arising due to a consequence of a user’s application of any information available on our Site(s).

The information on our Site(s) should not be used as a substitute for professional healthcare guidance. Registered Network users and members should always seek the advice of a physician or a qualified health provider about personal healthcare questions and/or medical conditions. Never disregard professional medical advice or delay in seeking it because of something you have read on our Site(s) or other sites. The text, graphics, images, and other content related to health such as hints, suggestions, tips and notes displayed on our “Sites” are for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Reliance on any content about medical tests, products, procedures, opinions, or other materials is solely at your own risk.


Privacy Policy

This privacy policy describes the type of information collected on the O B Healthy site and the websites along with potential use of information. By visiting these sites, individual users accept and agree to practices designated throughout this policy.

We respect the privacy of individuals who visit or use our Sites; registered members, customers or unregistered guest. The privacy includes affiliate and future legal entities; those entities websites, mobile applications and all future platforms in which a user or a member interacts and shares information. By using our Sites, user information may be collected, stored, shared and used as described in this privacy policy.

Our Sites are intended for persons 18 years of age and older, since we will not knowingly collect or accept information from individuals under this age. By accessing the Sites or using services, users have to represent and warrant their fulfillment of this age requirement. Any legal adult or guardian of a minor that visits or has membership as an underage or unauthorized O B Healthy user, should contact to insure any information that would identify 'said minor or minors” removal from the O B Healthy site.

Payment/card processing affiliates link their third-party payment/card verification sites and applications. By accessing those links users are aware they depart from our Site(s). Furthermore, all personal information exchanged during access of third-party sites depart from our Site(s) at the user’s discretion and is independent of this privacy policy. This includes ‘sharing all information that may be used to independently identify a user. Our payment/card processing providers adhere to data security compliance and authorization when satisfying validation criteria to comply with terms and conditions protective of security and management of a user’s informational data according to guidelines and standards established by (PCI) Payment Card Industry compliance. Moreover, they treat the issue of privacy seriously and reasonable precautions are taken to protect payment and card data.

Information about visitors, members and customers using our Site(s) may be collected and stored. We may collect information about the user’s computer, orders, and visits to our Site(s). This may include information such as IP address, geographical location, browser type, referral source, length of visit, and type of page views. Besides, aggregated reviews of this information may occur to improve usability for marketing purposes. In terms of personal data security, measures are taken to prevent the loss, misuse, or alteration of information. Notwithstanding this statement, it is important to understand that data transmissions over the Internet may be inherently insecure. Therefore we cannot guarantee complete security of data sent over the Internet.

All stored information is provided with the use of secure servers, as well as trusted payment/card processing providers who render security services and tools. These providers as well as their vendors help prevent unauthorized third parties from accessing a user’s data. Despite such extensive protective efforts, it is possible that hackers may wrongfully gain access to transmissions or to stored data. However, we are not liable for damages caused by any such wrongful access. If your account is terminated, we may keep a record of personal information associated with membership and use of the O B Healthy site as required or permitted by law for purposes consistent with this privacy policy.

Information specifically collected on our O B Healthy login includes user registration information intended to be viewed and shared as part of membership, goals, records, journals and digital images. The O B Healthy site also collects and secures information necessary for the management of membership records, images, inquiries, and messages which may include user ID, password, preferences, categories and keywords associated with uploading digital images, as well as user name, business, mailing address, telephone number, e-mail address, payments, billing and credit/debit information. The O B Healthy site collects information provided in regards to member comments/replies, website assistance; profile displays, membership reports, service contacts and user surveys. Users and members may choose not to provide certain personal information, but this may limit the ability to register for a membership account or our ability to provide you with certain features on the O B Healthy site. We will not sell, rent or share personal or identifiable information with any third party without express permission of the user. Our Site(s) strives to apply the highest standards in gathering information for the sole purpose of providing an exceptional experience to individuals accessing entry into the Network site as a membership user. This also includes communicating and notifying a user about products and services provided by our Site(s). Registered members may have an option to indicate participation level or opt-out of selective activities provided by the O B Healthy site.

To facilitate interaction between members, basic non-personal information may be accessible to other members on the O B Healthy site, such as username, image, goals, dietary choices and recipes. For an unregistered visitor, our Site(s) may utilize cookies, session tracking by user IP address and browser type in coordination with interactive voting and ranking. As a non-registered member or user, use of such technology is intended to assess a visitor’s website experience and does not capture personal or identifiable information.

In addition to other uses specified in this privacy policy, the Site(s) may use membership information to administer and operate the O B Healthy site to communicate with registered users and visitors about products and/or services. Also information may be combined with other information obtained from members and/or users in order to customize measure and improve our Site(s), for example, by informing our choices of which products and features to develop and offer to members, users or visitors. We may also use combined information to serve individuals, for example, to provide additional preferences, or recommend suggestions to serve other interests. Our Site(s) may email users or otherwise contact a member to provide individual support or information, for example, to communicate with an individual about an account, inquiries or transactions. If a person communicates with the Site(s) by email, phone or otherwise, a record of those communications is kept. Members and users may also receive emails concerning new images, products or services. If an email recipient does not wish to receive promotional communications, follow email instructions not to be contacted. However, other emails related to non-promotional communications such as those regarding personal inquiries, transactions, updates to our Site(s) or changes to policies will continue to be sent.

Our Site(s) are based and operated in the United States. If a member uses the O B Healthy site in the United States or any other country, the information may be transferred and processed from the United States to other countries besides the country in which he or she lives, including countries that may not offer the same degree of protection for personal information as that offered in the United States.

Each membership account is protected by a password to maintain privacy and security. Members are urged to use a strong password containing unique numbers, letters and special characters, and to protect the confidentiality of his or her password at all times. If an individual suspects that a password has been compromised, notify us and change the password immediately. There is strong encryption used to protect information on our Site(s), plus there is no storage or clear text transmittal of passwords. However, due to the possibility of hardware or software failure, unauthorized entry or use of other factors, there cannot be a full guarantee regarding absolute security of any information in our Site(s) system.

If our Site(s) are involved in a merger, acquisition, or sale of all or a portion of the O B Healthy assets, the personal information of members and users may be one of the assets transferred. In this event, registered members will be notified by email of any such change of ownership or applicable privacy policies. By becoming a registered member of our Site(s) you waive the right to serve as a representative, as a private attorney, or in any other representative capacity, and/or to participate as a member of a class of claimants, in any lawsuit filed against the Site and/or related third parties with regards to privacy or related issues. By becoming a registered member or user, you agree that any dispute over privacy related issues between you and the Site(s) which cannot be resolved by discussion or negotiation between a site member shall be heard in binding arbitration and/or mediation in New Jersey and shall not be consolidated or otherwise joined with any other lawsuit involving other registered members or users of the O B Healthy site or any other website. Our Site(s) feature publicly accessible areas such as message boards, forums, profile reports and other elements that allow members and users to post content that will be accessible by Site visitors and members. With respect to any message, data, image, text, photos, graphics, audio, video or other material users and members elect to post to publicly accessible areas of our Site(s) may retain any and all lawful rights in such content, and grant the Network site a royalty-free, perpetual, irrevocable, exclusive license to use, reproduce, modify, adapt, publish, translate, or create derivative works.

No compensation will be paid to members with respect to the posting or use of content. The O B Healthy site is under no obligation to post or use any content, but it may prescreen, remove content or images at any time at its sole discretion. Users and members agree that the Network is not under any obligation of confidentiality, express or implied, with respect to accuracy or use that may cause harm or injury to any person or entity. Some portions of our Site(s) may require users to download application software in order to access services provided through our Site(s). The download content or software may be Network site property or property owned by a supplier, vendor, or licensor to our Site(s). Likewise, it may be protected by a variety of laws governing the use of copyrights, trademarks, patents, or trade secrets. Subject to the rules and limitations set forth in this Agreement, users are granted limited right of access for personal noncommercial use only, except as otherwise permitted. Changes to this Agreement from time-to-time will give members and users notice by posting an amended or updated version of policies distinguished by a date of month and the year. Continued use of our Site(s) after any changes to this Agreement become effective and shall constitute a user’s consent and acceptance of updated information.

Terms and Conditions of Use

PLEASE READ TERMS BELOW CAREFULLY. By accessing or using our Site(s) in any way you are agreeing to comply with these Terms and Conditions, including any documents, policies and guidelines incorporated by reference (referred to collectively as the "Agreement"). By using the O B Healthy site or our websites, you represent that you are at least 18 years old. Persons under the age of 18 may only use our Site(s) with legal parental, guardian consent, and/or physician recommendation. Accordingly, you agree that you are at least 18 years of age or older or possess legal parental, guardian or physician approval, and are fully able and competent to enter into the terms, conditions, representations and warranties set forth as Terms and Conditions of Use. Whenever visitors, customers, members or users provide information on our Site(s): 1. Be sure to provide true, accurate, current and complete information and 2. Be sure to maintain and promptly update such information to keep it true, accurate, current and complete. If you provide any information that is, or we have reasonable grounds to suspect that the information is, untrue, inaccurate, not current or incomplete, unacceptable pictures and/or language, the O B Healthy site may without notice suspend or terminate your access to use and/or membership, and refuse any and all current or future use of our Site (or any portion thereof). Certain services available through our Site, especially services for which you are asked to subscribe or pay money, may have specific or defined details that apply to purchasing or using that particular service. Payment terms do not alter terms or conditions of any of these other written or online terms and conditions or agreements you may have or will have with the Network, including any other website terms of use with affiliates. To the extent that there is any conflict between these Terms and any terms and conditions or agreements relating to services you have purchased or online tools you use or to which you subscribe, those other terms and conditions or agreements will govern. I authorize the O B Healthy site to charge membership payments to my debit/credit card(s), and/or I authorize the bank to deduct any checking/savings payment(s) from my checking/savings account, according to the payment I selected for deposit into Network account named, O B Healthy, LLC. If a membership payment has to be stored or delayed, I authorize the O B Healthy site to charge any debit/credit card payments to my debit/credit card(s), and/or I authorize my bank to deduct any checking/savings payment(s) from my checking/savings account, on the payment date(s) indicated for deposit into O B Healthy account named, O B Healthy, LLC. If the O B Healthy site is unable to secure funds from my debit/credit card(s) or my bank for any reason, including, but not limited to, insufficient funds in my debit/credit card or bank account or insufficient or inaccurate information provided when submitting electronic payment, the Network may decline or undertake collection action, including application of fees to the extent permitted by law. If the O B Healthy account balance is less than the amount scheduled for payment on the day of payment, the scheduled payment will be reduced to match the amount of the account balance. A late fee may be applied to my O B Healthy account, if I schedule a payment to occur after the membership due date. Payment cancellation or unsuccessful payment may cause an interruption of service and/or a reactivation fee. The O B Healthy site will send an email confirmation for a one-time payment or scheduled payment(s).There is an automatic renewal for services/membership. Debit/credit card(s) from checking/savings accounts will be charged for the agreed to terms of payment, unless cancellation of the automatic renewal is requested by email. The O B Healthy site may change or modify Terms and Conditions of Use without notice other than posting amended Terms on our Site(s). The amended Terms will automatically be effective when posted on the Site. Continued use of our Site(s) after any changes in Terms shall constitute consent to such changes. The O B Healthy site reserves the right to change, modify or discontinue, temporarily or permanently, our Site(s) (or any portion thereof), including any and all content contained on the Site(s), at any time without notice. In addition users and members agree that the O B Healthy site shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Site (or any portion thereof). 

Effective: January 2016

By clicking Submit, you agree to the Privacy Policy, Terms and Conditions of Use provided in this AGREEMENT



Privacy Policy O B Healthy, LLC


Privacy Policy 

O B Healthy, LLC. (hereinafter “O B Healthy”) is a member organization, and the privacy of our members and those who visit our web properties is important to us. To help you better protect your privacy we provide this notice explaining our information practices. Please note that this Privacy Policy applies to information obtained through this Website only. Services accessed through additional O B Healthy websites – including other websites to which we provide links – may operate under their own policies. We encourage you to review the policies on these sites as you visit them. By using the Website on which this Policy is found, you consent to the collection, storage, use and disclosure of information as described in this Policy.


Information Collection 

We collect personal information about users over time and across different websites when you use this website or service. We may also have third parties that collect personal information this way. When you visit this Website, we may request that you provide us with certain personally identifiable information, such as name, address, e-mail address, phone and fax number, and other information. If you are a O B Healthy member placing an order, we may request credit card or other payment information necessary to complete your order. In addition, we may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Firefox, Internet Explorer),the type of operating system you are using, (e.g., Windows XP or Mac OS) and the domain name of your Internet service provider (e.g., AT&T, Yahoo).


Use of Personal Information 

We use the personal information you provide about yourself to operate this Website, keep you posted on the benefits of your membership, to fulfill your requests for products, programs, and services (e.g., membership, merchandise, or information on our events), to communicate with you about O B Healthy, our offerings, events and promotions, to respond to your inquiries about our offerings; to prevent or respond to prohibited or illegal activities; to enforce the terms of use of this Website, this privacy policy, the Membership Agreement, or the Membership Guide; to customize, measure, and improve the performance of our Websites and advertising; and to compare information for accuracy and verify it with third parties. We also use this information to communicate with you, such as to contact you about your membership or account with us. We may also use personal information for internal functions such as research, data analysis, and auditing to develop O B Healthy’s products, services, and communications with members and non-members. This information may also be used if you enter into a contest, sweepstakes, or other similar promotion. We may use your personal information to administer these programs.

We may supplement information we receive online with information from other sources to assist us in evaluating and improving our Website and online products, programs, and services, to determine your preferences so that we can tailor our Website, products, programs and services to you. We do not rent or sell personal information to third parties for direct marketing purposes, except that we may provide personally identifiable information to strategic partners, agents, and contractors, and if we do, we also require them to protect this information in a manner that is consistent with this Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us..


Use of Non-Personal Information

We use the non-personal information that we collect to improve the performance, design and content of our Websites and to enable us to personalize your Website experience. We also may use this information in the aggregate to analyze usage of our Websites, as well as to offer you products, programs, or services. The following are some examples of non-personal information that we collect and how we may use it: We may collect information such as occupation, area code, zip code, and locale so that we can better increase our knowledge of member behavior and better our services, products, and advertising. We may also collect information about activities on our website. This information is aggregated and used to help us provide more useful information to website visitors and to understand which parts of our website, products, and services are of the most interest. Aggregated data is considered non-personal information for the purposes of this


Privacy Policy.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined. If you provide us with an email address that is not listed in your member account information, we may permanently store that email address and associate it with your membership.


Certain Disclosures to Third Parties 

We may disclose personally identifiable information in response to a legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of your Membership Agreement or the Membership Guide, these policies and terms, or as otherwise permitted or required by law and consistent with legal requirements. We may share your personally identifiable information with strategic partners in order to provide you with services associated with your membership or your use of this website. In addition, we may transfer information about you to a third party if we are acquired by or merged with another company. 



If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at 

Cookies and Other Technology

O B Healthy’s website, interactive applications, email messages, online services, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies can help us better understand user activity, tell us which parts of our website people have visited, and enable us to measure the effectiveness of advertisements and web searches. For additional information about the use of this technology please see the paragraphs below. Many of our web pages use "cookies” to enhance your experience with our Website and to assist us in providing appropriate website experiences for consumers, Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, providing this information on this Website. We use cookies on certain webpages to help analyze our webpage flow, customize the Website and advertising, measure promotional effectiveness, and promote trust and safety. We also use cookies to identify you and maintain your logged-in status. 

We offer certain features that are available only through the use of cookies. You can decline cookies if your browser permits, although doing so may interfere with your use of some of the features on this Website. If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

As is the common practice of most websites, we may gather some information automatically and store it in log files. This information may include things like Internet Protocol (IP) addresses, browser type and language, computer device type, internet services provider (ISP), referring and exit pages, operating system, date/time stamp, and click stream data. This information may be used to examine and identify trends, to manage the site, to learn about user activity on the site, and to gather demographic information about our Members or visitors. O  B Healthy may use this information to tailor our marketing and advertising services. Pixel tags may be used to allow us to send email messages in a format that users can read. Pixel tags can tell us whether an email has been opened. This information could potentially be used to increase, reduce, or eliminate messages sent to Members or prospects.

Privacy Questions

If you have any questions or concerns about O B Healthy's Privacy Policy, would like to correct your personal information, or report possible misuse of such information, please contact us directly by email at


Effective Date, Updates to Privacy Policy

The terms and conditions in this policy statement came into effect on March 8, 2016. O B Healthy reserves the right to amend, revise, or modify this policy at any time and in any manner O B Healthy deems appropriate. When we change the policy in a material way a notice will be posted on our web site along with the updated privacy policy. Your use of our web site and any of the services provided by O B Healthy after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes.

Privacy Policy for California Residents


O B Healthy LLC. Privacy Policy for California Residents

Effective Date: December 22nd, 2022

Last Updated on: January 22nd, 2024

  • Information We Collect and Disclose

  • Sources of Personal Information

  • Purposes for the Collection, Use, and Disclosure Personal Information

  • Purposes for the Use and Disclosure of Sensitive Personal Information

  • Retention Period

  • Rights and Requests

  • Authorized Agents

  • De-Identified Information

  • Changes to this Privacy Policy

  • Contact Information

This Privacy Policy for California Residents supplements the information contained in O B Health’s’ Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We provide this Privacy Policy to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), and any terms defined in the CCPA have the same meaning when used in this Privacy Policy.

This Privacy Policy does not apply to our job applicants, employees, contractors, owners, directors, or officers residing in California where the personal information we collect about those individuals relates to their current, former, or potential role with us.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information ").

Below are details which categories of personal information we collect, as well as which categories of personal information we have collected and disclosed for our operational business purposes:


Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.

  • Indirectly from you. For example, from observing your actions on our Website.

  • When you correspond with us about our products and services. For example, if you contact O B Healthy or use our products and services and provide us with information regarding your experience using our products, we may use the information you provide in submitting reports to the U.S. Food and Drug Administration and as otherwise required by law.

  • When you connect with us through Social Media. Certain services may link to social media platforms and social media plug-ins (e.g., The Facebook “Like” button, “Share to Twitter” button (“Social Media”). When using the services through a Facebook or other Social Media accounts, O B Healthy may automatically have access to information provided to or through the Social Media platform. O B Healthy may collect and use this information for the purposes outlined in this Policy.

  • Through Data Collection Tools. For example, we collect information about the use of our services and products through data collection tools, such as web beacons and cookies. A “web beacon” is a piece of code that enables us to monitor user activity and website traffic. A” cookie” is a randomly-generated unique numeric code stored in the user’s web browser settings or computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires), as well as the randomly generated unique numeric code. We use this information to monitor usage patterns, store information about user preferences, and to improve our products and services.

  • Through Service Providers that assist us with our business operations that collect and use information through the service and also may share the collected information with us. For example, our service providers collect and share information with us to analyze the use of the services and products and to improve user experience.


Purposes for the Collection, Use, and Disclosure of Personal Information


We may collect, use, or disclose personal information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, including using personal information to:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.

  • To provide, support, personalize, and develop our Website, products, and services.

  • To create, maintain, customize, and secure your account with us.

  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.

  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

  • To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, and via email or text message (with your consent, where required by law).

  • To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, as well as to comply with law, legal process, and internal policies, and exercise and defend legal claims.

  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our consumers is among the assets transferred.

Under the CCPA, if a business “sells” personal information or “shares” personal information for purposes of cross-context behavioral advertising, it must allow California residents to opt out of the sale or sharing of their personal information. However, we do not sell or share and have not sold or shared personal information, including sensitive personal information, in the preceding twelve (12) months, as these terms are defined in the CCPA. For example, and without limiting the foregoing, we do not sell or share personal information, including sensitive personal information, of minors under 16 years of age.

Purposes for the Collection and Use of Sensitive Personal Information

Subject to your consent where required by applicable law, we may use sensitive personal information for purposes of performing services for our business, providing goods or services as requested by you, ensuring security and integrity, short-term transient use such as displaying first-party, non-personalized advertising, order processing, and fulfillment, servicing accounts, providing customer service, verifying customer information, processing payments providing financing, and activities relating to quality and safety control or product improvement.


Retention Period

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was collected.  The criteria used to determine our retention periods include: 

  • The length of time we have an ongoing relationship with you and provide services to you, for example, for as long as you have an account with us or keep using our services, and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;

  • Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; or

  • Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation or regulatory investigations.

Rights and Requests

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

  1. You may request that we disclose to you the following information:

    1. The categories of personal information we collected about you and the categories of sources from which we collected such personal information;

    2. The business or commercial purpose for collecting personal information about you;

    3. The specific pieces of your personal information, including, where applicable, a copy of your personal information in a portable format; and

    4. The categories of personal information about you that we disclosed, and the categories of third parties to whom we disclosed personal information.

  2. You may request that we correct inaccuracies in your personal information.

  3. You may request that we delete the personal information we collected from you.

Exercising Your Rights

To exercise your rights to disclosure, correction, or deletion described above, please submit a request by either:


We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request. We may need to request additional personal information from you, such as your email address or O B Healthy Customer Account number, in order to verify your identity and protect against fraudulentrequests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your personal information. If you make a deletion request, we may ask you to verify your request before we delete your personal information.

We may also verify your identity via steps including:

  • Electronic Captcha to distinguish human input.

  • Validating your provided e-mail address.

  • Validating your identity with valid form of identification.


You have the right to be free from unlawful discrimination for exercising any of your CCPA rights.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section entitled “Rights and Requests.”  As part of our verification process, we may request that the agent provide, as applicable, proof concerning his or her status as an authorized agent.  In addition, we may require that you verify your identity as described in the section entitled “Rights and Requests” or confirm that you provided the agent permission to submit the request.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated Privacy Policy on the Website and update the Privacy Policy’s “Last Updated” date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.


Contact Information

If you have any questions or comments about this Policy, please do not hesitate to contact us at:

Phone: 973-865-0000
Postal Address: 

  O B Healthy LLC.
Attn: CCPA/Privacy Office
P.O. Box 1011, South Orange, NJ 07079

If you need to access this Policy in an alternative format due to having a disability,

please contact us at and 973-865-0000

Categories of personal information

Disclosed to which categories of third parties for operational business purposes


A. Identifiers, such as name, contact information including postal and email addresses, account name, unique personal identifier, Internet Protocol address and other online identifiers.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name, contact information, physical characteristics or description, address, telephone number, credit card number, debit card number, or any other financial information, and medical information.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

C. Protected classification characteristics under California or federal law, such as age, gender, and medical condition

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

D. Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

E. Biometric information, such as sleep, health, or exercise data.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

F. Internet or other similar network activity, such as such as browsing history, search history, and interactions with our online services.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

G. Geolocation data, such as device location and approximate location derived from IP address.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

H. Sensory data, including audio, electronic, visual, and similar information, such as call recordings.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

I. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.


Sensitive Personal Information:

Personal information collected and analyzed concerning an individual’s health

Our affiliates and subsidiaries; third-party service providers and contractors; trusted business partners that support our provision of services.

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